Small businesses have many benefits to gain from Paid Campiagn . A successful Paid campaign can generate profit faster than any other online promotion method and can help a company grow. Paid Campaign is a way to reach your target audience at the right moment and when they are ready to convert.
Paid search marketing is an inexpensive and scalable form of web marketing designed to connect your ads with searchers actively seeking what you provide. The smartest paid search marketing campaigns are pay-per-click, or PPC campaigns, and the logic behind them can be summarized simply: you bid for ad placement in a search engine’s sponsored links for keywords related to your business, then you pay the search engine a small fee for each click.
Paying for every click may sound like you’ll end up paying a lot, but in a well-designed campaign, the opposite is true. Because your potential customers will see your ads only when they’re searching for precisely the products or services you offer, they’re far more likely than a casual browser to be at the point of purchase. And so, with the right research and a little tinkering, the paid search ads you place will actually end up earning you far more than it costs to place them.
Merits Of Paid Campaign
PPC is simple and can generate traffic quickly. PPC campaigns can generate traffic to your website as soon as the ad goes live, which makes it appealing especially if you want to see results fast. More so, the concept of putting up an ad and paying for the number of clicks it gets is easy to grasp and understand, which adds to the appeal of PPC
PPC campaign results are easy to measure. Unlike Search Engine Optimization (SEO), the results of your efforts on a PPC campaign can be easily measured.
Most PPC networks have metrics that allow advertisers to see if their ads are generating conversions and profit. These metrics are designed to show the number of viewers who saw the ad, number of clicks, and if viewers reacted to the ad as you expect them to.
There are also conversion pixels, which are codes present in PPC services such as AdWords. They allow you to see which keywords, ad messages, and landing pages are generating conversions.
PPC allows you full control. In a PPC campaign, you have complete say on what will appear on your ad, where will it be published, and which audience it will reach. You can also control what keyword searches it will appear for. Because of that, you can optimize user experience, filter unnecessary traffic, and reach your target markets whether locally or internationally.
PPC Ads can be adjusted easily. While other search engine marketing techniques may take weeks or months to adapt to current market behavior, PPC campaigns can be easily revised in order to meet the latest trends and developments in the field.
PPC Ads are cost-effective. The cost of placing an ad for a particular keyword can cost for as low as $.10 per click. If that click led a user to buy your product or avail of your service worth $100, you easily made considerable profit.
Demerits Of Paid Campaign
PPC can cost a lot if you can’t manage the campaign properly. We mentioned that PPC is appealing because it can generate exposure and conversion for a low cost, but it can backfire on your budget if you’re not careful.
One of the ways that you can overspend on a PPC campaign is when you get caught in a bidding war over keywords with your competitors. While it’s your goal to get the top spot on ad listings, you shouldn’t let it make you spend more than what you initially intended to. Instead of competing for a widely searched term, focus on specific keywords that cost less but are more targeted to your desired market. Doing so will help you stick to your budget.
PPC can generate junk traffic. There are times when some business owners will deliberately click on their competitor’s ads just to rack up the latter’s expenses. The volume of the clicks may appear good in terms of statistics and figures, but it’s going to be bad for your finances and goals.
Remember, search engines or website owners don’t take into account whether the clicks generated profit for you or not. As long as the ad is clicked on, you will get charged. That’s why you need to manage your PPC campaign closely so that you’ll know if your ads are generating conversions and reaching the right audience.
PPC campaigns are not always successful. Holding a PPC campaign doesn’t necessarily equate to an increase in conversions or in your sales. It’s not just about setting up ads and expecting them to generate traffic and dollars to your business. A PPC campaign will only be successful at helping you attain your marketing goals if you know how to manage it properly.